Diamond Exporters from India were largely affected during the Covid-19 Lockdown, factory shutdowns, migration of laborers, physical shows got cancelled, delays in shipment, despite all these hurdles they managed a feat as Diamond exports from India showed a strong growth while Gold Jewellery exports showed a decline.
Cut and Polished diamond exports have registered a growth of 24.46% to Rs. 14512.11 Crore in June 2021 as compared to Rs. 11660.29 Crore in June 2019.
Big Role of Technology
As a way to manage their business in the lockdown they understood the need to change their old ways and resort to technology in a big way and this turned out to be a blessing in disguise.
Use of Lockdown to Drive Innovation and improvement product -
The Industry used the free time and the lockdown to think of new ideas and design. Their belief was that they would emerge even stronger. The industry focused on how the business can help create a smoother chain and faster .
Avoiding Delays in Shipments
The industry initially faced a lot of problems as planes were cancelled due to Covid but they have learned some lessons and now to avoid delay in shipments they plan in advance about logistics to avoid delay in shipments, they keep check on government circulars regarding their product line so they can offer timely delivery to their customers. If the shipment is going to get delayed the company in advance informs the clients regarding the same and explains them the conditions that might cause the delay.
Other problems like migration of labourers were solved by hiring local crafts men., this way the Diamond Industry was able to shine and increase their exports overcoming all the hurdles caused by the pandemic.