Contextual and Programmatic Advertising
Programmatic advertisements and contextual ads have become more popular. To accommodate these developments social media platforms updated their user interfaces. The target audience for these ads is chosen using datasets in a new fashion. The audience chosen based on consumption is shown in these advertisements. After some time, they are retargeted to produce a higher ROI.
Getting the correct audience to see the right advertisement at the right moment is the goal. The newest trend involves context adverts enabled by AI that seamlessly merge with the video's content. For instance, a pre-roll advertisement for a Masterclass video in Economics that plays directly at the start of a video about the recipient of the Nobel Prize for Economics will feel less invasive and is likely to increase registrations.
Facebook gives advertisers the option to choose the audience. You can show them relevant advertisements. Every time it is used, the Facebook pixel learns and develops greater intelligence. Long-term, this leads to a higher profit margin.
Intelligently placed video adverts are displayed during mobile games by Google Admob. A video ad with an offer appears once a level is completed. These advertisements are less invasive. The main issue is that occasionally users mistake these advertisements for actual gameplay.
Marketing Automation
For the average person, marketing automation refers to the automation of social media posting and email marketing. But marketing automation is becoming a popular trend. Marketing automation is currently being used by 49% of firms, and it shows no signs of stopping. It covers topics like easily accessible shopping carts and personalized landing sites. Automated marketing, when used effectively, enables you to:
You may further tailor the store's offerings for each consumer thanks to automation. Customer clicks during a visit have an impact on automated recommendations.
Artificial Intelligence
For e-commerce companies, user segmentation and pattern recognition based on browsing history provide enormous problems for automation and site personalization. Nowadays, intelligent algorithms are praised as the solution to such problems. Business Insider reports that retailers who have used customization methods experience 6% to 10% increases in sales.
The quality and size of the data have a big impact on how accurate it is. If you do not have a significant volume of data, this poses problems for tiny e-commerce enterprises. However, to get past this limitation, these companies can engage with outside providers. It suggests that more businesses will use AI-powered technologies to make each user-specific recommendation.
Enhanced Shipping Option
One industry that has been stagnant in recent years is shipping and logistics. There have been minor advancements like free shipping. However, nothing out of the ordinary until 2013, when the concept of same-day delivery gained popularity.
However, things started to improve in this regard. In the USA, Amazon began testing drone deliveries. These drones are able to find the quickest route to the destination thanks to the Google Maps interface. With advancements in technology, this trend will intensify. Unbelievable as it may seem, delivery drones will develop into a useful commercial tool.
Mobile Commerce
Mobile transactions are growing every year, according to online retailers from around the world. Especially during the season of holiday shopping. Nowadays, people spend more time on their mobile devices than on their laptops. Using one’s phone to make purchases is just one aspect of mobile commerce. It encompasses any purchasing activity performed on a mobile browser or app, including interaction with mobile adverts, conversing with sales representatives, browsing brands on a smartphone, etc. We forecast that the use of mobile shopping will increase in 2023 since it overlaps with other popular e-commerce features like live stream shopping, augmented reality buying, and in-app purchasing.
Social media commerce
Social media played a huge role in e-commerce in 2022. According to Sprout’s social shopping report, 98% of consumers planned to make at least one purchase through social media in 2023. The trend of social media shopping is seeing upward growth. In app shopping features such as the shop function on Instagram are on the rise. Thus, it is essential for businesses to understand and utilize shopping features on social media.
Subscriptions to retain loyal customers
Subscription models are being adopted by brands to draw in devoted customers and increase profitability and retention rates. Due to inflation and economic uncertainty, subscriptions and/or memberships are becoming more and more common.
Particularly B2C businesses promote subscription programs as a way to save money; some even make lifetime price guarantees to entice customers to sign up.
